Instagram isn’t just about posting beautiful photos. As a barber shop, or for that matter any other business, to succeed, you need to consider other key factors, like staying on top of trending content, understanding how the Instagram algorithm works, and finding ways to appear in users’ Explore feeds to attract new audiences. It’s important to experiment with different types of content to see what resonates best with your followers and even aim for viral moments that can significantly boost your visibility. Here are 6 tips to test out for your next Instagram marketing move.
1. Create an aesthetically pleasing feed
As a barber, you might be able to get a nice haircut, but that’s not enough to attract online followers. Creating a visually appealing Instagram feed is a vital ingredient. Try using consistent branding in your posts by making use of your brand’s signature color palette, filters, and photography style. Whether it’s clean and modern or bold and edgy, your aesthetic should reflect your barbershop’s vibe and attract your ideal customer. If you don’t know how to design professional looking posts, try using barber poster templates. Simply choose your preferred design, add your logo and details, and you’re done. It’s the perfect way to kickstart affordable Instagram marketing for your business.
2. Reels, reels, reels!
Instagram in 2024 is all about reels. More than static photos and longer video posts, reels are now trending as the most popular format to post in. Instagram Reels are perfect for sharing quick, engaging video content. You can demonstrate techniques, highlight the details of your cuts, or show off creative designs. And the best part is, reels are often featured on Instagram’s Explore page, which can help you reach new audiences.
3. Transitions and transformations
Everyone loves a good “before and after” comparison post. Post photos of clients (with their consent, of course!) before and after their transformations. You can do this in multiple ways, starting from as simple as posting 2 photos in a carousel format and adding an enticing caption under it, for example: “Swipe to see the magic!”
Another popular trend in 2024 is transitions. This requires a bit more creativity and some video editing skills but is highly engaging and has a strong visual impact. You can use apps like InShot or CapCut to edit quick transitions that move seamlessly from the “before” shot to the “after” in just a second. For example, you could film a client sitting in the chair before the cut, and with a quick snap of the fingers, hand swipe, or camera pan, the video cuts to the finished look. These transitions not only make the transformation feel more dynamic and exciting but also align with the fast-paced, visually appealing content that thrives on Instagram and Reels.
4. Collaborations
Collaborating with hair care brands and hosting giveaways is a fantastic way to boost engagement and attract new clients to your barbershop. By partnering with reputable brands that offer high-quality products, you not only add value to your audience but also align your business with trusted names in the industry.
You can host giveaways where participants have a chance to win hair care products or grooming kits, along with a complimentary service from your barbershop. These giveaways can be structured to encourage participants to follow both your barbershop and the brand on Instagram, tag friends, and share the post, thereby increasing your reach and visibility.
5. Live sessions
Share hair cutting tips or showcase work in progress with live sessions. You can also hold a Q&A session with your followers, inviting them to ask questions about self care. Live sessions help humanize your brand and create a connection with your followers.
6. Influencer marketing
A great way to gain followers and spread the word about your barbershop is to invite local influencers. Collaborating with influencers who have a strong following can help you reach a wider, yet still targeted, audience. Offer them a complimentary haircut in exchange for a post or story about their experience at your barbershop. Influencer marketing is a cost-effective way to get your name out there. Make sure you target influencers who are in the same locality so that they can help you attract relevant clientele.
Instagram is a powerful platform for marketing your barbershop and connecting with clients, both new and old. Make sure you try these tips and gain more followers and ultimately drive sales for your barbershop.
