The digital space has provided an opportunity for many talented artists to display their art. It provides entertainment, education, and information for internet users. Content creation has provided an employment stream for many individuals. However, it is not as easy as people might think.
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According to statistics, there are 200 million content creators globally. This number has seen a substantial increase of 48% in the past two years. Contrary to popular belief, content creation is an arduous journey. People go into the field blindly, not being aware of the challenges they may face, and end up quitting after a few months.
If you plan to become a content creator, it is important to be aware of the obstacles you will face along the way. Let us look at a few.
Monetary Troubles
People go into content creation with unrealistic expectations. They look at the far end of the creator spectrum and compare themselves with people who have made millions from YouTube and Instagram platforms. This is an unfair comparison. One needs to take into account the years these people have put into creating content and the amount of effort it took to reach that kind of popularity.
People end up investing hefty amounts in their equipment and setup. Many do not even break even and end up quitting creating content altogether. Instead of focusing on getting the best graphics and sound quality, try to focus on content quality.
Viewer Engagement
There are many reasons why one might not be getting good viewer engagement. Some creators are not able to research the right keywords. After selecting a niche, if you are unable to find the right keywords to create content your audience loves to follow, you will not get engagement. Furthermore, you need to optimize your content for the platform through SEO techniques.
Creating an unauthentic persona or personality online is another reason people are not engaging with your content. Find your brand voice, use the right SEO techniques, and understand audience expectations to improve your viewer engagement.
Lack of Technical Knowledge
It is important to understand all aspects of content creation. This includes the non-fun parts. After a point, you will be able to hire people to edit or proofread your content. However, you should know the technical aspects of producing content. These include SEO optimization, editing, proofreading, graphic designing, animation, etc. The Internet has made this easy. You can simply learn all these skills from YouTube or do a professional course from Skillshare, Coursera, etc.
Procrastination
The worst part of being your boss when you are terrible at time management is being your employee. There is nobody to tell you when to get projects done or the hours you should put in. The lack of authority to push you can often lead one to procrastinate and waste time. Creators struggle with this and end up producing less content than they would like to or is necessary to keep the videos engaged.
Consistency
Sticking to an uploading schedule can be tough. Creators find it difficult to upload consistently for many reasons. There may be running out of content ideas or be preoccupied with other work. As a creator, one is faced with the dilemma of quality vs quantity.
At times, one has to choose between making the best quality content one can or making as much content as one can. It is better to be a part of good projects that you genuinely feel proud of as compared to being a part of many projects that do not resonate with your creative vision.
Mental Health
Content creators are faced with many negative comments and ridicule. There is a difference between criticism and ridicule, and in face of constant ridicule or negativity, your mental health may suffer. As a creator, it is important to surround yourself with people who love and admire you and not pay attention to the unnecessary hate you get.
In Conclusion
Content creation is an intimidating but fruitful field. It allows you to express creativity and create a community of your own. Keep the mentioned challenges in mind before you start working as a content creator. Be patient with the process, and have fun creating the best content you can.
